Shira Abel is the Founder of leading marketing consultancy Hunter & Bard, creator of The Perception Formula, and a distinguished lecturer at UC Berkeley's Sutardja Center for Entrepreneurship and Technology. With over 25 years of experience in strategic marketing and change management, Shira has become a beacon for companies seeking to transform their market presence and drive exceptional growth. Her innovative approaches have made her a sought-after advisor for businesses ranging from startups to global enterprises.

Shira's expertise has propelled an impressive array of companies towards unprecedented success. She has delivered impactful talks at industry giants such as AXA, Allianz, and Samsung, while working closely with global leaders like UL, JLL, and Siemens to implement transformative growth strategies. Shira's talks combine deep insights with actionable advice, making her an invaluable asset for organizations navigating the complexities of modern business.

Shira's influence extends beyond the corporate world into academia, where she serves as a Lecturer at UC Berkeley, shaping the next generation of innovators. Her international speaking engagements, from conferences to universities, have cemented her status as a thought leader in marketing strategy and business growth. 

Drawing from her extensive experience and holding an Executive MBA from the prestigious Kellogg School of Management at Northwestern University, Shira brings a unique blend of academic rigor and real-world expertise to her presentations. Her talks inspire, educate, and most importantly, drive real change, making her an invaluable asset for any organization looking to thrive in today's dynamic business landscape.

With Shira Abel, audiences gain more than insights—they acquire a roadmap for success, backed by years of proven results and a deep understanding of how perception shapes business outcomes.